YOYO was more than a cat — she was a quiet artist of everyday life.

She moved gently through sunlit rooms, curled beside paintbrushes, and watched the world with a calm, curious gaze. In his presence, time slowed, colors softened, and ordinary moments felt magical. Even after he left this world in 2018, her spirit remained — playful, luminous, and full of wonder.

The YOYO logo was born from this memory.

The circular form reflects Yoyo’s favorite way of resting: curled up, complete and content, like a small universe of her own. The soft green represents life, growth, and the tender bond between human and animal. The gentle cut-out shape suggests both a cat’s ears and a quiet opening — a portal into imagination, dreams, and creative play.

At the heart of the mark sits the letter Y, a simple yet meaningful symbol:
Y for Yoyo. Y for You. Y for Yes — to creativity, joy, and connection.

YOYO is not just a brand. It is a reminder to stay curious, to notice beauty in small things, and to create with warmth and heart. Every artwork, every puzzle, and every piece of the brand carries Yoyo’s spirit — whimsical, comforting, and quietly joyful.

Through YOYO, your beloved companion continues to wander through color, shape, and imagination, touching others in ways only he could.