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Brand Story — “YOYO”
YOYO was more than a cat — she was a quiet artist of everyday life.
She moved gently through sunlit rooms, curled beside paintbrushes, and watched the world with a calm, curious gaze. In his presence, time slowed, colors softened, and ordinary moments felt magical. Even after he left this world in 2018, her spirit remained — playful, luminous, and full of wonder.
The YOYO logo was born from this memory.
The circular form reflects Yoyo’s favorite way of resting: curled up, complete and content, like a small universe of her own. The soft green represents life, growth, and the tender bond between human and animal. The gentle cut-out shape suggests both a cat’s ears and a quiet opening — a portal into imagination, dreams, and creative play.
At the heart of the mark sits the letter Y, a simple yet meaningful symbol:
Y for Yoyo. Y for You. Y for Yes — to creativity, joy, and connection.
YOYO is not just a brand. It is a reminder to stay curious, to notice beauty in small things, and to create with warmth and heart. Every artwork, every puzzle, and every piece of the brand carries Yoyo’s spirit — whimsical, comforting, and quietly joyful.
Through YOYO, your beloved companion continues to wander through color, shape, and imagination, touching others in ways only he could.
ABOUT ME
Hi, I’m Jaisy! I was born in Shanghai, China, and later moved to the United States, where I attended college and graduate school. I now call Chicago home.
Art has always been a big part of my life. I’ve been keeping art journals since 2016. Over the years, my creative journey has evolved from personal journaling to children’s book illustration, a passion that blossomed after my kids were born.
I enjoy working in both traditional painting and digital media, and I’m comfortable adapting my style to suit each project’s unique vision. Whether it’s a playful children’s illustration or a soft watercolor scene, my goal is always the same — to bring imagination to life and make my clients truly happy with the results.
